Startup and Flourish

Passion for Purpose

Create Shared Value

Change Business for Good

  • Information & Advice for New Ventures
  • Startup Tools & Services
  • Purpose Driven Founder Insights
  • Inspiring Reflections on Entrepreneurship
  • Startup Books & Directories

Purpose Driven Startups Newsletter

Possibilities, Not Problems

Sign up for our periodic newsletter of new additions to the website.

e-Books for Purpose Driven Startups

E-book cover: Founders Stay Afloat

Founders Stay Afloat:
By Tracking 25 Vital Facts and Figures

By tracking 25 vital facts & figures is basically a handbook that helps founders keep their fingers on the business pulse.

Full description >>

E-book cover: Founders Are Storytellers

Founders Are Storytellers:
Be Convincing Wherever You Are

Startup storytelling is the most effective form of communication available to the entrepreneur for all audiences.

Full description >>

E-book cover: Founders Stay Afloat

Founders Stay Afloat:
By Tracking 25 Vital Facts and Figures

$4.99

By tracking 25 vital facts & figures is basically a handbook that helps founders keep their fingers on the business pulse.

Full description and sample chapter >>

E-book cover: Founders Are Storytellers

Founders Are Storytellers:
Be Convincing Wherever You Are

$4.99

Startup storytelling is the most effective form of communication available to the entrepreneur for all audiences.

Full description and sample chapter >>

Resources for Purpose Driven Startup Entrepreneurs

Startup Tools

purpose driven startups

Startup Tools to help set strategy for purpose driven startup and make effective decisions. There are also practical tools to guide leadership challenges, problem analysis and performance monitoring. The startup tools will save you time and energy. Try them—they’re free.

Founder Insights

Founder Insights present ideas about what it takes to create purpose driven startups. They cover critical issues that confront every intentional entrepreneur. Save yourself time and stress; check out Insights on functions including marketing, sales and finance.

Helpful Directories

purpose driven startups

Helpful Directories, like  funding for female founders, corporate venture capital, equity crowdfunding and more. Also directories of business incubators, maker spaces and other services—to ease the path to successful purpose driven startups.

Inspiring Reflections

purpose driven startups

Inspiring Reflections on startup practice, especially issues faced by founders of purpose driven startups, as well as how to deal with them. Help to meet the challenges for the future of entrepreneurship and changing the world for the better.

Founder Services

Pic: You Got This on a back-lit desktop sign

Even busy, cash-strapped founders find they can perform many of the tasks offered by professional firms. When you’re strapped for cash, you can get similar services on line or through SaaS. Here you will find vetted suggestions for many common and essential Founder Services.

Startup Books

Pic: Man sitting reading in bookstore facing feet-high stacks of books

Startup Books can be a boon for business founders. They can be inspirational,  and/or huge time savers but these and other ‘how to’ books can often stop you reinventing the wheel. They are also available at minimal cost.

Advice for Purpose Driven Startups

Startup Mentoring

$199 a month

Improve Chances of Purpose Driven Startup Success

  • Will has mentored many like you
  • Inspires you by firm questioning
  • Appreciative feedback on your thinking
  • Guides you to discover priorities
startup mentoring

Business Plan Review

$299

Outside Insight on Your Purpose Driven Startup Strategy

  • Review of draft business plan in 7 days
  • Sympathetic outsider on key parts of the plan
  • Dialog with Will who’s ‘been there, done that’
  • Leads to more effective final plan
business plan review

Build Your Business Model

$399

Reduce the Risk of Failure of Your Purpose Driven Startup

  • Founder works with Will for creative energy
  • Create a Business Model Canvas
  • Share with associates for synergy
  • Final draft has gained strength
build your business model

Startup Mentoring

$199 a month

Improve Your Chance of Success

  • Will has mentored many like you
  • Inspires you by firm questioning
  • Appreciative feedback on your thinking
  • Guides you to discover priorities

Business Plan Review

$299

Outside Insight on Your Strategy

  • Review of draft business plan in 7 days
  • Sympathetic outsider on key parts of the plan
  • Dialog with Will who’s ‘been there, done that’
  • Leads to more effective final plan

Build Your Business Model

$399

Reduce the Risk of Failure

  • Founder works with Will for creative energy
  • Create a Business Model Canvas
  • Share with associates for synergy
  • Final draft has gained strength
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