Perception, Purpose and Persistence: a model for purpose-driven startups Safwan Shah and PayActiv, the company he founded in 2012, are a model for purpose-driven startups today, demonstrating [...]
Blue Ocean Matrix: the matrix is a graphic way of expressing Blue Ocean Strategy, which is a marketing theory from a book published in 2005 which was written by W. Chan Kim and Renée Mauborgne of [...]
