Business Purpose: Priorities & Models

Startup Growth on Purpose: Do all entrepreneurs want to grow fast and/or big? The answer is no. There are many ways  to consider growth and scale. That is because growth is not necessarily only [...]

Startup Purpose Is Why: Startups, as well as small business and corporations across the globe have four principal terms for purposes aimed at improving social and environmental outcomes for [...]

Practice Makes Purpose: The purpose driven entrepreneur is responsible for the venture’s strategy and behavior. Hence practice delivers the startup’s purpose. Passionate entrepreneurs take [...]

Make Meaning Method: A way to help founders go beyond establishing business purpose, to make meaning through products and behavior. “Meaning is making the world a better place,” says [...]

Purpose Driven Startup Coherence: purpose driven startups are sometimes exposed to criticism from skeptics, doubting their integrity. If you have a strong commitment of purpose to your [...]

The Stakeholder Strategy Evaluation Tool facilitates the challenging planning process for purpose-driven startups and entrepreneurs who want their new ventures to contribute to a better world. A [...]

Perception, Purpose and Persistence: a model for purpose-driven startups Safwan Shah and PayActiv, the company he founded in 2012, are a model for purpose-driven startups today, demonstrating [...]

Purpose of the Venture:  David Hieatt, co-founder six years ago of Hiut Denim Company, the UK fashion jeans manufacturer with his wife, Clare, suggests that the question a new entrepreneur must [...]

Founders Can Learn From Corporate Deceit*: Founders can learn more from corporate mistakes than the things they appear to be doing successfully. The big boys often say one thing and do another. [...]

Startup statements of intent have a critical role to play if your new venture has a strong social purpose and the startup seeks to change the world for the better, with benefits for all. There is [...]

Strategy Map: This is one of the more complex tools I offer, but nonetheless effective. If well done, it can be a good means of communication with your colleagues inside the company, as well as [...]

Mind Mapping: A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, [...]

McKinsey 7-S Framework was the outcome of much earlier work, but was crystallized by Bob Waterman and Tom Peters in the 1980s, when they were both McKinsey consultants. An enduringly useful tool [...]

Business Model Planner: Here is a tool to help you create an effective business model (the way in which revenue will be produced), covering all the critical bases. As you think critically about [...]

Blue Ocean Matrix: the matrix is a graphic way of expressing Blue Ocean Strategy, which is a marketing theory from a book published in 2005 which was written by W. Chan Kim and Renée Mauborgne of [...]