PEST Analysis
PEST Analysis: involves the analysis of four external factors that may impact your business: Political, Economic, Social and Technological. It should not be confused with a SWOT Analysis, that [...]
Systemic Social Enterprise
Systemic Social Enterprise: Social enterprise is a term in common use for many types of venture that “address a basic unmet need or solve a social problem through a market-driven approach”. That [...]
Marketing for Purpose and Profit
Marketing for Purpose and Profit: Most startups focus their marketing plans on survival and growth—for good reason. Founders believe passionately in their product and care for their customers. [...]
New Business Normal
New Business Normal: For health reasons, most non-essential businesses closed in order to diminish the spread of Covid-19, often at the request of government. As forecasts of the healthcare [...]
