Startups Need Data
Startups Need Data: Many advisers will counsel budding startups to use national economic and market data to plan their new enterprise and be sure of realistic opportunities. This can be good [...]
Customer Respect
Customer Respect: “Due to a Higher Than Usual Call Volume…” How many times have you heard this recorded voice message when trying to contact a customer support line? I am almost [...]
Say the Customer’s Name
Say the Customer’s Name: “Hello My Keyser, said Pricilla. Nothing very extraordinary about that, but Matt greets me that way, too. Both are Pharmacy Technicians at my local Walgreens, [...]
Startup Storyboarding
Startup Storyboarding—what is that? Why would a startup want to use the storyboard technique? And for what? Surely that is just for film producers. Telling stories is one of the most persuasive [...]
Marketing Strategy Grid
Marketing Strategy Grid: A marketing strategy integrates an organization’s marketing goals, policies, and action sequences (tactics) into a cohesive whole. I developed this Marketing [...]
Customer Profiling Grid
Customer Profiling: How do you work out who your customers are? Are the important defining characteristics geography, lifestyle, demographics–or what? Take the time to answer your own questions. [...]
Customer Lifetime Model
Customer Lifetime Model: Here is a graphic way that will help you relate the cost of customer acquisition and support to the value of a customer’s business over the lifetime of doing [...]
