Founders Stay Afloat: By Tracking 25 Vital Facts and Figures




Keep track of the new business: this handbook helps founders keep track of the new business and avoid surprises, thus mitigating risk.

Many first time entrepreneurs, myself included, are both passionate about their business and run off their feet. They often find setting priorities to be an almost impossible task. They are generally much more interested in doing, than monitoring.

However, it is vital to keep our passion, while at the same time keep track of the new business and progress—to keep ahead of the game—even checking that we remain true to our purpose. Most of the data we need to track are financial, though a few are still numerical, they are not about money directly. This book will help you with both, without getting bogged down in detail, or worse, leaving the data tracking to someone else.

Read a free sample chapter to get a sense of how you can help monitor business progress

Here are some other places that you can get help on Market Intelligence, Reducing Risk to Startup Safely, Variance Analysis, Key Performance Indicators, Goal Tracking Tool, Critical Success Factors, and many other pages.


“Founders Stay Afloat could help you do just that. After the joy of startup, the challenge becomes far more complex and the machine needs a lot more feeding. If, like me, you became an entrepreneur through salesmanship and bold steps, with little business training—then having this very practical book in your corner, gives you the chance to make it to and past the five year mark.”

Jim Berry, Founder/MD, Adapt Ventures, Australia

“We who began business careers 60 years ago have seen many changes: venture capital, high tech, regulations, banking changes, the Internet, and a myriad of others. Yet pragmatic fundamentals of growing a small business remain the same. Few of these “golden rules” are taught in business school and must be learned by hands-on experience from mentors and elders. Business grandfathers like Will and me have a lifetime of small business success (much learned painfully) founded on practicalities that we can pass on—a valuable “cookbook” of core essentials for younger entrepreneurs founding their first startup.”

Bill New, Physician, Entrepreneur, Social Investor

“An excellent road map for business owners to help with strategy & operations. The simple systems and models from the book will help management focus efforts on developing new habits to use weekly. Highly recommended for any entrepreneur: plenty of nuggets even for even the wisest of business owners,”a

Loughlin Nestor, Co-founder of, Ireland


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