Public Contracts
Public Contracts: It is amazing how few startups think about going after business from Federal Government, States, Cities and other public entities. All kinds of bodies put out RFPs (Request For [...]
Sales Funnel
Sales Funnel: simply a way to think about all the steps in the sales process and to be able to log them so that you can avoid a sudden dip in sales. If the sales funnel is not topped up at every [...]
Customer Profiling Grid
Customer Profiling: How do you work out who your customers are? Are the important defining characteristics geography, lifestyle, demographics–or what? Take the time to answer your own questions. [...]
Customer Lifetime Model
Customer Lifetime Model: Here is a graphic way that will help you relate the cost of customer acquisition and support to the value of a customer’s business over the lifetime of doing [...]
