Optimizing

Make Meaning Method: A way to help founders go beyond establishing business purpose, to make meaning through products and behavior. “Meaning is making the world a better place,” says [...]

Founders Affinity Diagram: All entrepreneurs that I know are messy thinkers—for good reason. Things happen and you want to act quickly, not least because your data is scrappy and incomplete. You [...]

Self-Aware Startup Teams: The creation and development of a winning team depends on the founder’s leadership. The Johari Window is a marvelous tool to help founders to develop greater [...]

Mind Mapping: A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, [...]

Customer Profiling: How do you work out who your customers are? Are the important defining characteristics geography, lifestyle, demographics–or what? Take the time to answer your own questions. [...]

Conscious Competence Matrix: It is really interesting—and useful—to think about competence. Founders of new ventures do well to think about themselves in terms of competence, in order to be clear [...]

Brainstorming: Brainstorming originated in the world of advertising in the 1940s. Brainstorming is a creativity tool that is very effective when an individual or team is ‘stuck’. [...]