Tools

Marketing for Purpose and Profit: Most startups focus their marketing plans on survival and growth—for good reason. Founders believe passionately in their product and care for their customers. [...]

The Stakeholder Strategy Evaluation Tool facilitates the challenging planning process for purpose-driven startups and entrepreneurs who want their new ventures to contribute to a better world. A [...]

Sales Funnel: simply a way to think about all the steps in the sales process and to be able to log them so that you can avoid a sudden dip in sales. If the sales funnel is not topped up at every [...]

New Business Normal: For health reasons, most non-essential businesses closed in order to diminish the spread of Covid 19, often at the request of government. As forecasts of the healthcare [...]

Purpose and Profit Framework: Today, it is finally safe to say that collective business wisdom accords purpose and profit virtually the same weight of importance in planning and leading a [...]

Five Whys Technique: Young kids are often dissatisfied with the first answer you give to their questions, and bug you with a few more, whys? They may have a good reason! The first answer may not [...]

Effective Startup Learning: new ventures need to learn, and they need to learn fast, or they will fail fast. The trouble is that you are already run off your feet. To take time out to [...]

Self-Aware Startup Teams: The creation and development of a winning team depends on the founder’s leadership. The Johari Window is a marvelous tool to help founders to develop greater [...]

Startup Data Reliability Grid: Good strategic decisions take account of market intelligence and the conclusions we draw from the data. This is especially true in new venture creation, where [...]

Startup statements of intent have a critical role to play if your new venture has a strong social purpose and the startup seeks to change the world for the better, with benefits for all. There is [...]

Variance Analysis: The monthly activity of comparing either/both of forecast/budget numbers with actual out-turn proved for me to be a really critical management task. It’s all about data [...]

Value Proposition summarizes the reason to buy a product/service, convincing a prospective customer that it will add more value or better solve a problem than the competition. Defining your value [...]

SWOT Analysis: the initials stand for Strengths, Weaknesses, Opportunities and Threats and provides a simple, but effective means of considering potential decisions before you implement them. [...]

Strategy Map: This is one of the more complex tools I offer, but nonetheless effective. If well done, it can be a good means of communication with your colleagues inside the company, as well as [...]

Startup Staffing Grid: How to work out what skills and experience are needed to run your business may seem pretty obvious. However, it’s worth taking time to figure out what they are and [...]

SOAR Analysis much resembles a SWOT Analysis. A SOAR Analysis is a tool to improve the strategic planning process and is best done in a group setting. I have a pet theme in the strategic thinking [...]

Risk Mitigation Tools: Entrepreneurs that survive tend to be very good at risk mitigation, or considering the downside risks of their actions. Ignorant people tend to describe entrepreneurs as [...]

Startup Milestones and Accountabilities: Don’t be fooled by the simplistic appearance of the Milestones and Accountabilities Chart below. Setting plans is not enough. It may seem to be [...]

Mind Mapping: A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, [...]

McKinsey 7-S Framework was the outcome of much earlier work, but was crystalized by Bob Waterman and Tom Peters in the 1980s, when they were both McKinsey consultants. An enduringly useful tool [...]

Marketing Strategy Grid: A marketing strategy integrates an organization’s marketing goals, policies, and action sequences (tactics) into a cohesive whole. I developed this Marketing [...]

Make Meaning Grid: “The best reason to start an organization is to make meaning,” says Guy Kawasaki (in The Art of the Start). It could be to right a wrong, or save a life. Equally [...]

Key Performance Indicators (KPIs) are metrics that will measure outcomes against strategies set at the level of the whole venture, a function of it, and even an individual department. You can [...]

Goal Tracking Tool: Here is a very simple goal tracking tool I devised. You can copy or adapt it for your own use. You can print it or, better, keep an electronic version on your desktop so you [...]

Force Field Analysis: Kurt Lewin created a powerful strategic tool used to understand what’s needed for change in both business and personal environments. I have used it many times in both [...]

Eisenhower Method: the method enables you to organize tasks in order to figure out priorities. General Eisenhower is quoted as saying, “What is important is seldom urgent and what is urgent is [...]

Customer Profiling: How do you work out who your customers are? Are the important defining characteristics geography, lifestyle, demographics–or what? Take the time to answer your own questions. [...]

Customer Lifetime Model: Here is a graphic way that will help you relate the cost of customer acquisition and support to the value of a customer’s business over the lifetime of doing [...]

Critical Success Factors: You want to succeed, obviously, but as I remember it, the determination of what things are the most critical to that success is far from easy. Among critical success [...]

Critical Path Analysis is an algorithm for scheduling a set of project activities. You will not find the Critical Path Analysis methodology here (!), since there are so many ways to tackle the [...]

Conscious Competence Matrix: It is really interesting—and useful—to think about competence. Founders of new ventures do well to think about themselves in terms of competence, in order to be clear [...]

Fishbone diagrams: Popularized in the 1960s by Kaoru Ishikawa, who pioneered quality management processes in the Kawasaki shipyards, and in the process became one of the founding fathers of [...]

Business Plan Outline: This is a business plan outline of a business plan that is less than 20 pages, plus appendices. Naturally you are going to make it specific to your situation. You will [...]

Business Model Planner: Here is a tool to help you create an effective business model (the way in which revenue will be produced), covering all the critical bases. As you think critically about [...]

The Business Model Canvas is now perhaps the most widely used tool to help entrepreneurs and managers both in the commercial and nonprofit world—to describe, design, challenge, and pivot business [...]

Business Entity Types: The main types of business registration are shown in the table, but there are a few variants, such as the Social Purpose Corp in CA, or the Public Benefit Corporation in [...]

Brainstorming: Brainstorming originated in the world of advertising in the 1940s. Brainstorming is a creativity tool that is very effective when an individual or team is ‘stuck’. [...]

Blue Ocean Matrix: the matrix is a graphic way of expressing Blue Ocean Strategy, which is a marketing theory from a book published in 2005 which was written by W. Chan Kim and Renée Mauborgne of [...]

Affinity Diagram: Messy thinking? Scrappy data? Can’t see the wood for the trees? Oh, yes, that’s me. But, there’s help. It has a big name, but is a deceptively simple process. [...]

Breakeven analysis is used to determine when your business will be able to cover all its expenses and begin to make a profit. Breakeven Analysis is important to identify your startup costs, which [...]

PEST Analysis: involves the analysis of four external factors that may impact your business: Political, Economic, Social and Technological. It should not be confused with a SWOT Analysis, that [...]