blue ocean matrix Archives

In Benefit Venture Blog, Entrepreneurship, Insights, Stakeholder Capitalism

Posted April 2, 2021

Perception, Purpose and Persistence

Perception, Purpose and Persistence: a model for purpose-driven startups Safwan Shah and PayActiv, the company he founded in 2012, are a model for purpose-driven startups today, demonstrating [...]

By Will Keyser

In Benefit Venture Blog, Deciding, Tools

Posted April 21, 2018

Blue Ocean Matrix

Blue Ocean Matrix: the matrix is a graphic way of expressing Blue Ocean Strategy, which is a marketing theory from a book published in 2005 which was written by W. Chan Kim and Renée Mauborgne of [...]

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