PEST Analysis: involves the analysis of four external factors that may impact your business: Political, Economic, Social and Technological. It should not be confused with a SWOT Analysis, that [...]
The Stakeholder Strategy Evaluation Tool facilitates the challenging planning process for purpose-driven startups and entrepreneurs who want their new ventures to contribute to a better world. A [...]
Five Whys Technique: Young kids are often dissatisfied with the first answer you give to their questions, and bug you with a few more, whys? They may have a good reason! The first answer may not [...]
Effective Startup Learning: new ventures need to learn, and they need to learn fast, or they will fail fast. The trouble is that you are already run off your feet. To take time out to [...]
Value Proposition summarizes the reason to buy a product/service, convincing a prospective customer that it will add more value or better solve a problem than the competition. Defining your value [...]
SWOT Analysis: the initials stand for Strengths, Weaknesses, Opportunities and Threats and provides a simple, but effective means of considering potential decisions before you implement them. [...]
Customer Lifetime Model: Here is a graphic way that will help you relate the cost of customer acquisition and support to the value of a customer’s business over the lifetime of doing [...]
Fishbone diagrams: Popularized in the 1960s by Kaoru Ishikawa, who pioneered quality management processes in the Kawasaki shipyards, and in the process became one of the founding fathers of [...]
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