Deciding

Startup Registration: As soon as your startup is ready to go, you will need to register the business legally. The main types of legal structure for businesses, or business entity types, are shown [...]

Marketing for Purpose and Profit: Most startups focus their marketing plans on survival and growth—for good reason. Founders believe passionately in their product and care for their customers. [...]

New Business Normal: For health reasons, most non-essential businesses closed in order to diminish the spread of Covid 19, often at the request of government. As forecasts of the healthcare [...]

Purpose and Profit Framework: Today, it is finally safe to say that collective business wisdom accords purpose and profit virtually the same weight of importance in planning and leading a [...]

Effective Startup Learning: new ventures need to learn, and they need to learn fast, or they will fail fast. The trouble is that you are already run off your feet. To take time out to [...]

Startup Data Reliability Grid: Good strategic decisions take account of market intelligence and the conclusions we draw from the data. This is especially true in new venture creation, where [...]

Risk Mitigation Tools: Entrepreneurs that survive tend to be very good at risk mitigation, or considering the downside risks of their actions. Ignorant people tend to describe entrepreneurs as [...]

Force Field Analysis: Kurt Lewin created a powerful strategic tool used to understand what’s needed for change in both business and personal environments. I have used it many times in both [...]

Eisenhower Method: the method enables you to organize tasks in order to figure out priorities. General Eisenhower is quoted as saying, “What is important is seldom urgent and what is urgent is [...]

Blue Ocean Matrix: the matrix is a graphic way of expressing Blue Ocean Strategy, which is a marketing theory from a book published in 2005 which was written by W. Chan Kim and Renée Mauborgne of [...]