Connection, Trust and Love: The generally accepted aim of a business venture is to maximize financial gain for its owners, not to advance a social interest without direct financial gain. However, [...]
Movement for Business Purpose: entrepreneurs who create new ventures with both a declared sense of purpose and who live it through their strategy and policies have a significant impact on [...]
Startup Purpose Is Why: Startups, as well as small business and corporations across the globe have four principal terms for purposes aimed at improving social and environmental outcomes for [...]
Startups for Good Chose Words on Purpose: Entrepreneurs on a mission use a glossary of words that are strongly oriented towards positive action to change the world for the better. For example, [...]
Strategy and Interdependence We are coexistent; we can achieve nothing on our own; we are all inter-dependent. We are encouraged to be independent from an early age, even while being coexistent [...]
Make Meaning Method: A way to help founders go beyond establishing business purpose, to make meaning through products and behavior. “Meaning is making the world a better place,” says [...]
Startup to Flourish—between divisive excess wealth and unjust extreme poverty. Flourishing involves commonwealth, built on tacit agreement of the people for the common good. New ventures are [...]
Benefit Entrepreneur: Greed, hatred and delusion are characteristics inimical to successful startup. And no, this reflection is neither a polemic on business, nor about foolish entrepreneurs. It [...]
Fast or Firm Growth: Most of the time founders cannot simply make a choice between a startup’s fast or firm growth, when setting the priorities of new venture development. They get the [...]
Purpose Driven ‘Tecopreneur’: A ‘tecopreneur’ is how I describe technically/scientifically knowledgeable entrepreneurs, who see the need for new ventures for creative and [...]
Systemic Social Enterprise: Social enterprise is a term in common use for many types of venture that “address a basic unmet need or solve a social problem through a market-driven approach”. That [...]
Funding the Benefit Sector: The Benefit Sector is emerging to fill a gap in the ability of the three traditional sectors to produce balanced benefits for society as a whole1. Social (nonprofit) [...]
The Stakeholder Strategy Evaluation Tool facilitates the challenging planning process for purpose-driven startups and entrepreneurs who want their new ventures to contribute to a better world. A [...]
Sales Funnel: simply a way to think about all the steps in the sales process and to be able to log them so that you can avoid a sudden dip in sales. If the sales funnel is not topped up at every [...]
Purpose-driven Ventures Thrive Sustainability benefits your startup and the world. Purpose-driven ventures thrive, creating both shared value and profits. Successful founders set sustainable [...]
Purpose of the Venture: David Hieatt, co-founder six years ago of Hiut Denim Company, the UK fashion jeans manufacturer with his wife, Clare, suggests that the question a new entrepreneur must [...]
New Business Normal: For health reasons, most non-essential businesses closed in order to diminish the spread of Covid-19, often at the request of government. As forecasts of the healthcare [...]
Remaking Capitalism: The interdependence of business has not traditionally been part of business vernacular. However now, especially in post pandemic society, it is an imperative word for the [...]
Purpose and Profit Framework: Today, it is finally safe to say that awake and awake business wisdom accords purpose and profit virtually the same weight of importance in planning and leading a [...]
Company and Community: The business and community surrounding it are in a symbiotic relationship, whether desired or ignored. At the negative end of the spectrum, the inter-relation is easily [...]
Founders Can Learn From Corporate Deceit*: Founders can learn more from corporate mistakes than the things they appear to be doing successfully. The big boys often say one thing and do another. [...]
Blooming Beauty Business: The cosmetics and toiletries sector is about improving the appearance and health of the body and is in a period of significant growth in sales and new products, [...]
Mailbox Storyboard Startup: Tellinga (telling-a-story) was born in Houston, TX, at the end of 2018. It gives stories to friends, relatives and colleagues to delight them by receiving hand drawn [...]
Re-Startup: Startups are new ventures that seek to meet a need through a viable business model for a product, service, process or channel. Chances of success or scalability are increased through [...]
Hemp Entrepreneurs are mostly known in the commercialization of marijuana in those States that have legalized commercial sales. But though marijuana and hemp come from the same cannabis strain, [...]
Founders and Abundance: The definition of “to found” is to ‘set up or establish on a firm basis or for enduring existence’. Abundance means ‘an amount that is more [...]
Expansion or Extension: Management ‘specialists’ talk about Stretch Goals, or even Big, Hairy, Audacious Goals, or BHAGs. Venture capitalists, with whom you are probably not [...]
Reducing Risk to Startup Safely: Strategy is tough for entrepreneurs when they love their product so. They just want to get on with it, producing and selling what they’ve got. Let’s [...]
Value Proposition summarizes the reason to buy a product/service, convincing a prospective customer that it will add more value or better solve a problem than the competition. Defining your value [...]
SWOT Analysis: the initials stand for Strengths, Weaknesses, Opportunities and Threats and provides a simple, but effective means of considering potential decisions before you implement them. [...]
Strategy Map: This is one of the more complex tools I offer, but nonetheless effective. If well done, it can be a good means of communication with your colleagues inside the company, as well as [...]
Startup Staffing Grid: How to work out what skills and experience are needed to run your business may seem pretty obvious. However, it’s worth taking time to figure out what they are and [...]
SOAR Analysis much resembles a SWOT Analysis. A SOAR Analysis is a tool to improve the strategic planning process and is best done in a group setting. I consider that in the strategic thinking [...]
Startup with Purpose
Share Value(s) for Positive Outcomes
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