Marketing

Customer Respect: “Due to a Higher Than Usual Call Volume…” How many times have you heard this recorded voice message when trying to contact a customer support line? I am almost [...]

Co-opetition: Co-opetition is an increasing popular behavior among both multinationals and entrepreneurial businesses alike. It is a function of competing companies that also cooperate for [...]

Public Contracts for Small Business: It is amazing how few startups think about going after business from Federal Government, States, Cities and other public entities. All kinds of bodies put out [...]

Nearsourcing: Nearsourcing is a way of outsourcing that brings subcontracted services nearer to the client company. Nearer can be in terms of distance, time, language, or culture. Nearsourcing [...]

Marketing for Purpose and Profit: Most startups focus their marketing plans on survival and growth—for good reason. Founders believe passionately in their product and care for their customers. [...]

Logo for Startups: Choosing a startup’s logo is hard and subjective. Sometimes it can be obvious and flows from the name itself, the place of business, or the product sold. So it was with [...]

Startup Storyboarding—what is that? Why would a startup want to use the storyboard technique? And for what? Surely that is just for film producers. Telling stories is one of the most persuasive [...]

Customer Lifetime Model: Here is a graphic way that will help you relate the cost of customer acquisition and support to the value of a customer’s business over the lifetime of doing [...]